There is a gym on the ground floor where I currently live which is for the development’s residents only. I have been going there nearly every day for the past two weeks to work out. It is empty 90% of the time and I have never seen more than two people in there.
So, a few days back I came down the stairs, punched in the gym pass code to open the door, and proceeded inside without even hearing the TV in the background I assumed it would be empty like always. Instead there was a large group of people, occupying nearly the whole premise, sitting in a half-circle facing a wall with some strange scribbles on it. They were all dressed in proper gym attire and I thought that maybe they were all personal trainers and just finished a meeting. But why would they sit in perfect silence and not say a word?
There was no way I would walk past them and access the free weights area so I jumped on a crosstrainer while waiting for them to leave. Moments later a short man walks in and all eyes immediately turn to him. He takes his place with his back against the scribbled wall, and says: “The internet has been around for 15 years and it is here to stay. The internet is the future.”
Did I hear that right? Did the short little man just begin a speech about the internet and its future in 2013? I was intrigued! Ho-ho.
Indeed, I had walked into a “web” lecture in our private gym. The short man discussed everything from WordPress to Google analytics and how important it was to use all forms of social media and enable “sharing” buttons (he was really keen on this! Sharing and liking was the future). Blogging was also essential – otherwise how are you going to deliver new content to your visitors ever day (perhaps an advice I should follow haha)?
After twenty minutes they promptly left in silence and I could go on with my workout. I am fairly certain I will never see any of them again.